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Thank You for Arguing

Thank You for Arguing

What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion

by Jay Heinrichs
CD-Audio
Publication Date: 04/06/2012

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Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero's three-step strategy for moving an audience to action as well as Honest Abe's Shameless Trick of lowering an audience's expectations by pretending to be unpolished. But it's also replete with contemporary techniques such as politicians' use of "code" language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including:The Eddie Haskell PloyEminem's Rules of DecorumThe Belushi ParadigmStalin's Timing SecretThe Yoda TechniqueWhether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today's most popular online language mavens, it's warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.
ISBN:
9781452657653
9781452657653
Category:
Semantics
Format:
CD-Audio
Publication Date:
04-06-2012
Language:
English
Publisher:
Tantor Media, Inc
Country of origin:
United States
Dimensions (mm):
190x135x15mm
Weight:
0.07kg
Jay Heinrichs

Jay Heinrichs is the bestselling author of Thank You for Arguing. He has written for dozens of publications, including The New York Times magazine, Vice and the Huffington Post, and won numerous journalism awards.

He has taught persuasion to college and university editors at Ivy League universities, NASA, and the Pentagon.

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