The New York Times bestselling authors of Reverse Innovation and How Stella Saved the Farm distill more than a decade of exclusive research into one short, powerful, action-oriented bookAll companies, whether small or global, need to innovate in order to survive. But innovation often falters at the idea stage, because companies are focused on efficient performance and are unwilling or unable to devote resources to new ideas. Vijay Govindarajan and Chris Trimble are recognized as the worlds leading researchers and teachers of innovation. In Beyond the Idea, they distill more than a decade of research and insight into one practical, hands-on book designed for executives, managers, consultants, project leaders, and teams charged with making innovation work. In concise chapters and specific examples, Beyond the Idea:Describes the three models of innovationDemonstrates how to execute eachDistinguishes between Performancewhich emphasizes repeatable success, maximizing profits, minimizing resources, and focusing on todays customerand Innovation, which requires risk, new resources, a dedicated team, and focus on new customers. Beyond the Idea is an essential book for any business reader or company: a short, accessible, read-at-one-sitting guide that offers invaluable advice from the two leading experts in the field.