Branding is ultimately the CEO's responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company's costs of sales, capital, and media. If people don't "get" your brand-your value proposition-within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.
- ISBN:
- 9780974501734
- 9780974501734
-
Category:
- Sales & marketing
- Format:
- Paperback
- Publication Date:
-
11-11-2013
- Publisher:
- MHR Enterprises
- Country of origin:
- United Kingdom
- Pages:
- 166
- Dimensions (mm):
- 229x152x9mm
- Weight:
- 0.25kg
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