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Imagine: How Creativity Works

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Imagine: How Creativity Works

by Jonah Lehrer

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Hardback

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Synopsis

How do you measure the imagination? How do you quantify an epiphany?In Jonah Lehrer's ambitious and enthralling new book, we go in search of the epiphany. Shattering the myth of creative 'types', Lehrer shows how new research is deepening our understanding of the human imagination. Creativity is not a 'gift' that only some possess. It's a term for a variety of distinct thought processes that we can all learn to use more effectively. Sometimes inspiration strikes in a crowded caf

Product details

ISBN:
9781847677860
Category:
Popular Science
Format:
Hardback
Publication Date:
2012-04-19
Publisher:
CANONGATE BOOKS LTD
Country of origin:
GBR
Pages:
304
Weight:
481g

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