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Influence: The Psychology Of Persuasion

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Influence: The Psychology Of Persuasion

by Robert B. Cialdini and Robert Cialdini

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Synopsis

Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Product details

ISBN:
9780061241895
Category:
General
Format:
Paperback
Publication Date:
2007-02-01
Series:
Collins Business Essentials Ser.
Publisher:
Harper Business
Illustrations:
illustrations
Country of origin:
USA
Pages:
336
Pagination:
336 pages, illustrations
Dimensions (mm):
205 x 130 x 22
Weight:
272g

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