I'm in the business of winning and business is good. If you think you're beaten you are! It's not whether you get knocked down it's whether you get back up. At the age of 25 Justin Herald used these and other slogans to start his business and launch the Attitude brand into the multi-million dollar company it is today. These are more than just slogans; they're a way of thinking. Never underestimate the power of your attitude. How you view things will have a direct impact on how you handle the next day or the next crisis. You need to make sure you are constantly checking your attitude to ensure it is on track. Discover 50 easy ways to develop a more positive attitude - you can make your life happen the way you want it to. The slogans say it all! For anyone who would like to head off in a direction where success is the end result.