Free shipping on orders over $99
The Professionals: Strategy, Money and the Rise of the Political Campaigner in Australia

The Professionals: Strategy, Money and the Rise of the Political Campaigner in Australia

Strategy, Money and the Rise of the Political Campaigner in Australia

by Stephen Mills
Paperback
Publication Date: 04/07/2014

Share This Book:

 
$29.99
The Professionals provides a fascinating new perspective on the contours of Australian political history and shows political parties as they have rarely been seen before - from the inside.


Stephen Mills has conducted on-the-record interviews with every living national campaign director of the two major political parties. Their experience covers the 15 federal election campaigns from 1974 to the present day.
Built around twelve critical moments in Australian electoral history,TheProfessionalstraces the transformation of the party official from administrative servant to highly influential,professionalcampaign manager, and the election campaign from the pre-television days to the contemporary world of social media, focus groups and million-dollar budgets. He shows how Australia's political parties went from mass-membership organisations - which provided opportunities for grassroots participation - to top-down managerial enterprises. Internal control of the parties has shifted to a new centre of power- the Head Office.
TheProfessionalsprovides a fascinating new perspective on the contours of Australian political history and shows political parties as they have rarely been seen before - from the inside.
'The inside story of our political parties- how the dark arts shape electoral outcomes.' Lindsay Tanner
'A very revealing insight into the backrooms of Australian politics' Michelle Grattan
ISBN:
9781863956710
9781863956710
Category:
Political parties
Format:
Paperback
Publication Date:
04-07-2014
Publisher:
Black Inc.
Country of origin:
Australia
Pages:
320
Dimensions (mm):
236x154x24mm
Weight:
0.43kg

Click 'Notify Me' to get an email alert when this item becomes available

Reviews

Be the first to review The Professionals: Strategy.