In Sleights of Mind, leading neuroscientists Stephen Macknik and Susana Martinez-Conde meet with magicians from all over the world to explain how the magician's art sheds light on consciousness, memory, attention, and belief. As the founders of the new discipline of NeuroMagic, they combine cutting-edge scientific research with startling insights into the tricks of the magic trade, showing how the world's greatest masters of deception turn the brain's faculties against itself. By understanding how magic manipulates the processes in our brains, we can better understand how we work - in fields from law and education to marketing, health and psychology - for good and for ill.
What the neuroscience of magic reveals about our brains
Paperback
Age range: + years old
Publication Date: 02/02/2012
What can magic tell us about ourselves and our daily lives? If you subtly change the subject during an uncomfortable conversation, did you know you're using attentional 'misdirection', a core technique of magic? And if you've ever bought an expensive item you'd sworn never to buy, you were probably unaware that the salesperson was, like an accomplished magician, a master at creating the 'illusion of choice'.
In Sleights of Mind, leading neuroscientists Stephen Macknik and Susana Martinez-Conde meet with magicians from all over the world to explain how the magician's art sheds light on consciousness, memory, attention, and belief. As the founders of the new discipline of NeuroMagic, they combine cutting-edge scientific research with startling insights into the tricks of the magic trade, showing how the world's greatest masters of deception turn the brain's faculties against itself. By understanding how magic manipulates the processes in our brains, we can better understand how we work - in fields from law and education to marketing, health and psychology - for good and for ill.
In Sleights of Mind, leading neuroscientists Stephen Macknik and Susana Martinez-Conde meet with magicians from all over the world to explain how the magician's art sheds light on consciousness, memory, attention, and belief. As the founders of the new discipline of NeuroMagic, they combine cutting-edge scientific research with startling insights into the tricks of the magic trade, showing how the world's greatest masters of deception turn the brain's faculties against itself. By understanding how magic manipulates the processes in our brains, we can better understand how we work - in fields from law and education to marketing, health and psychology - for good and for ill.
- ISBN:
- 9781846683909
- 9781846683909
- Category:
- Psychology
- Age range:
- + years old
- Format:
- Paperback
- Publication Date:
- 02-02-2012
- Language:
- English
- Publisher:
- Profile Books Ltd
- Country of origin:
- United Kingdom
- Pages:
- 304
- Dimensions (mm):
- 196x128x22mm
- Weight:
- 0.22kg
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You can find this item in:
Assertiveness
Conjuring & magic
Human biology
Popular science
Neurosciences
Science: general issues
Psychology
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