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Conscious Marketing

Conscious Marketing 3

How to Create an Awesome Business with a New Approach to Marketing

by Carolyn Tate
Paperback
Publication Date: 14/04/2015
5/5 Rating 3 Reviews

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    Please Note: We will source your item through a special order. Generally sent within 120 days.
In the modern economy, businesses must have heart

The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets. Conscious Marketing proves that marketing can really work if the paradigm is shifted--radically. In Conscious Marketing: How to Create an Awesome Business With a New Approach to Marketing, author Carolyn Tate demonstrates just how beneficial this shift can be. By practising the four tenets of conscious marketing, companies can raise their brand's profile and attract customers for life. The book shows how building a business with a higher-purpose can lead to sustainability, profitability and industry leadership. Conscious marketing works for both multinational corporations and cash-strapped small business alike.

In the modern market, a business that does well and contributes to the elevation of humanity and the planet attracts the best customers, employees, suppliers and investors. These people evangelize, and the brand reach expands exponentially further and to a more loyal audience than traditional marketing will ever capture. This concept and other topics in the book include:

  • What's wrong with marketing and why it doesn't work
  • What "conscious" means to the consumer, business, leader and marketer
  • The who, what, why and how of conscious marketing
  • Navigating the shift from traditional to conscious practices

The book includes a three-part guide to crafting an actionable plan, including where to find help. Marketing doesn't have to be the budgetary dead weight it has become. It can be fun, human and inspiring for everyone involved, but change requires a deep shift in thinking and behaviour that goes way beyond the transaction or the sale. To stay relevant in the modern economy, businesses must show what's at their core, why they do what they do and why it matters. Conscious Marketing is a comprehensive guide to fixing the problem, with a sustainable solution.

ISBN:
9780730309642
9780730309642
Category:
Sales & marketing
Format:
Paperback
Publication Date:
14-04-2015
Language:
English
Publisher:
John\Wiley#& Sons, Limited
Country of origin:
United Kingdom
Dimensions (mm):
229.9x153.7x16.5mm
Weight:
0.3kg

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3 Reviews

I found the book to be informative and insightful. Carolyn writes clearly and concisely and provides sound advice for the makings of a successful business.

MK

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Once in a while a book comes along that shakes our world, and lights a fire in the belly of business with its thought provoking insights, commercial smarts and cause leadership. If as a business professional you want to know what can I do right now that I am not doing, or what do I need to be a doing to make a difference in my work and the world then Conscious Marketing is the book for you. But be warned you and your world will never be the same again!

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Whether you are a seasoned marketing professional or a marketing wannabe, a business owner or a consumer of marketing (who isn't?), Conscious Marketing is a must read! The honesty with which Carolyn shares her own professional and personal 'awakening', coupled with purposeful real-world examples of how marketing can be a 'healing' force for good, make this book both an inspiring vision of the future and a practical 'how-to' guide to get there.

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