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E-Commerce 2015, Global Edition

E-Commerce 2015, Global Edition

by Carol Traver and Kenneth C. Laudon
Paperback
Publication Date: 23/01/2015

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$123.95
E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline. The market-leading text for e-commerce This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. Teaching and Learning Experience This program will provide a better teaching and learning experience-for both instructors and students. *Comprehensive Coverage Facilitates Understanding of the E-Commerce Field: In-depth coverage of technology change, business development, and social issues gives readers a solid framework for understanding e-commerce.*Pedagogical Aids Help Readers See Concepts in Action: Infographics, projects, and real-world case studies help readers see how the topics covered in the book work in practice.
ISBN:
9781292076317
9781292076317
Category:
Management & management techniques
Format:
Paperback
Publication Date:
23-01-2015
Language:
English
Publisher:
Pearson Education Limited
Country of origin:
United Kingdom
Edition:
11th Edition
Dimensions (mm):
253x207x28mm
Weight:
1.39kg

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