How to Make Money with Social Media, Second Edition is the #1 practical, actionable guide to setting up, launching, and running a successful social/mobile media campaign. It's packed with proven tools, techniques, and tips you can really use - all of them fully revamped for today's newest platforms and opportunities.



Jamie Turner and Reshma Shah have unsurpassed experience using social and mobile media to solve complex and difficult marketing challenges. Their new guide reads just like the conversation you'd want to have with them over coffee: it's friendly, upbeat, based on hard-won experience about what does (and doesn't) work, and focused on exactly what you need to know.



Step by step, Turner and Shah show you how to:



Define the right goals, strategies, and tactics - and then successfully execute on your plan
Integrate social and mobile marketing with your other marketing programs, so you can gain more value from all of them
Make the most of your resources, no matter how limited they are
Leverage YouTube, LinkedIn, Facebook, Twitter, and newer platforms
Measure brand sentiment, engagement, ROI, and more - and learn the right lessons from your metrics
Avoid crucial pitfalls that other companies are currently encountering

Every chapter includes easy-to-use tips in handy callouts and sidebars, concluding with Action Steps that answer today's #1 social/mobile marketing question: "What should I do next?"