This is an incredible, inspirational and fascinating autobiography of Cheryl Cecchetto. 'Passion to Create' chronicles Cheryl's path to manifesting some of the most memorable and high profile events in Los Angeles, sprinkled with amusing stories and anecdotes not normally availablefor general consumption. Cheryl details the collaborative inspiration and challenges of many of her creations, as well as behind-the-scenes drama and hilarity that apparently comes with the territory. She also shares her philosophies on work ethic, service, generosity, family, and balance. _ and if it isn t fun, Cheryl adds, why do it? "I'm encouraged that people are intrigued by this Industry, want to hear more, and laugh in all the right places." But life was not all glamour for the owner of Seqouia Productions . Starting a one-woman party planning company with a typewriter and fax machine next to her bed. Cheryl Cecchetto's rise to success has been meteoric, hard-fought and remarkable. In this exclusive backstage pass to the secret world of hollywood, Cheryl shares her story.