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Profiting from the Data Economy

Profiting from the Data Economy

Understanding the Roles of Consumers, Innovators and Regulators in a Data-Driven World

by David A. Schweidel
Hardback
Publication Date: 20/10/2014

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Today, the insights available through "big data" are potentially limitless - ranging from improved product recommendations and more well-targeted promotions to more efficient public agencies. In Profiting From the Data Economy, cutting-edge academic researcher, David Schweidel, considersthe role that individual consumers, innovators and government will play in shaping tomorrow's data economy. For each group, the author identifies both what can be gained and what is at stake. Writing for decision-makers, strategists, and stakeholders of all kinds, he reveals how today's data explosion will affect consumers' relationships with businesses, and the roles government may play in the process. The book puts you in the shoes of individuals generating data, innovators seeking to capitalize on it, and regulators seeking to protect consumers - and shows how all these roles will be increasingly interconnected in the future.
ISBN:
9780133819779
9780133819779
Category:
Business mathematics & systems
Format:
Hardback
Publication Date:
20-10-2014
Language:
English
Publisher:
Pearson Education (US)
Country of origin:
United States
Pages:
288
Dimensions (mm):
238x163x24mm
Weight:
0.52kg

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