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To Sell Is Human: The Surprising Truth About Persuading, Convincing and Influencing Others

To Sell Is Human: The Surprising Truth About Persuading, Convincing and Influencing Others

The Surprising Truth About Perusading, Convincing and Influencing Others

by Daniel H. Pink
Paperback
Publication Date: 30/01/2013

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In this provocative book, New York Times and Wall Street Journal bestselling author Daniel H. Pink offers a fresh look at the art and science of persuasion. Physicians sell patients on a remedy. Lawyers sell juries on a verdict. Teachers sell students on the value of an education. Entrepreneurs persuade funders, writers convince readers, coaches cajole players. Parents convince their kids to clean. Spouses convince their partners to control the kids. And in astonishing numbers and with ferocious energy, we go online to sell ourselves - on Facebook pages, Twitter accounts, and Match.com profiles. Whether we're entrepreneurs, employees, parents or partners, we spend our days trying to move others. We're all in sales now.
ISBN:
9781922079794
9781922079794
Category:
Popular psychology
Format:
Paperback
Publication Date:
30-01-2013
Language:
English
Publisher:
Text Publishing
Country of origin:
Australia
Pages:
256
Dimensions (mm):
234x153x21mm
Weight:
0.33kg
Daniel H. Pink

Daniel H. Pink is the author of several books, including the New York Times bestselling Drive, To Sell is Human and A Whole New Mind.

His books have been translated into 35 languages and have sold more than 2 million copies worldwide. He lives in Washington D.C. with his wife and children.

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