2015 A Fishing Lure Every Day Wall Calendar

Rapala® is the world's leading brand of fishing lures, sold in more than 140 countries worldwide. It all began in 1936 in Finland, when fisherman Lauri Rapala whittled a lure that imitated the movements of a wounded minnow. This first lure became the legendary Original Floating™ Rapala that made the company famous. Today, Rapala® is the world's leading brand of fishing lures, sold in more than 140 countries worldwide. This wall calendar features a lure for every day, and each monthly grid highlights one of the brand's most popular lures, illustrating Rapala's unwavering dedication to hand-made quality.