Campaign Communication and Political Marketing

Campaign Communication and Political Marketing

by Philippe J. Maarek
Epub (Kobo), Epub (Adobe)
Publication Date: 11/05/2016

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Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.



  • Offers comparative analyses of campaigns from country to country

  • Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more

  • Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy

  • Analyses the impact of digital media and 24/7 news cycle on campaign conduct

ISBN:
9781444340693
9781444340693
Category:
Communication studies
Format:
Epub (Kobo), Epub (Adobe)
Publication Date:
11-05-2016
Language:
English
Publisher:
Wiley

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