Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.
- Offers comparative analyses of campaigns from country to country
- Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more
- Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy
- Analyses the impact of digital media and 24/7 news cycle on campaign conduct
- ISBN:
- 9781444340693
- 9781444340693
-
Category:
- Communication studies
- Format:
- Epub (Kobo), Epub (Adobe)
- Publication Date:
-
11-05-2016
- Language:
- English
- Publisher:
- Wiley
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