Young writer Sam (Justin Long) has a crush on Birdie (Evan Rachel), the cute and quirky barista at his local coffee shop. When his conventional attempts to woo her crash and burn, he takes his efforts online, creating an internet profile embellished with all the details that would make him Birdie's dream guy: ballroom dancing, rock climbing, a seemingly endless escalating series of wacky and unlikely hobbies. When the harebrained scheme is a surprise success and Birdie falls for his exaggerated alter ego, Sam must keep up the act or lose his dream girl forever.