In The Breakthrough Company, Keith McFarland pinpoints how everyday companies become extraordinary, showing that luck is a negligible factor.
Rather, breakthrough success turns out to be associated with a clearly identifiable set of strategies and skills that anyone in any business can emulate - from small startup to industry paragon. Encouraged by experts such as business legend Peter Drucker and Good to Great author Jim Collins to identfy the drivers that enable a company to push past the entrepreneurial phase, McFarland spent five years building and analyzing the world's largest growth company performance database and interviewing more than 1,500 growth-company executives on four continents. His goal was simple- to identify the secrets of breakthrough.
This book is the result. Winnowing a study pool of more than 7,000 companies down to nine that have made the transition to major-player status, McFarland highlights real-world tools and myth-busting insights that can be used by anyone wanting his or her business to join this exclusive circle.